Internet Marketing Tips; “People do business with people they know and trust” - the goal of sales funnel marketing is all about building trust.
#21. Internet Marketing Tip: Build a Sales Funnel to Promote Business
A ‘Sales Funnel’ is a simple visualization tool that shows how your sales cycle works for every prospect or sales opportunity. The metaphor of a funnel, wide at the top and narrow at the bottom, helps us to define and monitor the sales process.
Whether you are selling real estate or widgets, if you have a sales or marketing plan, you have a sales funnel in place. Whenever a potential prospect meets you at an event, exchanges business cards with you, or access your website, they have entered your ‘sales funnel’.
Once they have entered your ‘sales funnel’ you now have a chance to build trust through your contacts that person. If the impression is positive they will begin to move your your ‘sales funnel’.
All potential prospects can be divided into categories based on where they are in the ‘sales funnel’ system;
- Potentially Interested
- Informed prospects
- Interested prospects
- Highly Interested prospects
- Clients that purchase your product or service.
How do you get prospects into the top of the funnel? By prospecting them and making a positive impression on them. Whether you prospect from you website, social networking or ‘farming’ a geographical area, prospecting in and of itself is an ongoing process.
Once a prospect is in your sales funnel, you need to keep in touch with those people and start building a relationship of trust in order to draw them through the sales funnel from potential prospect to client.
You’ve heard the saying – “People do business with people they know and trust” – the goal of sales funnel marketing is all about building trust.
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