Internet Marketing Tips; Put your brand into words, for your prospects and clients, and for yourself and your employees, write a vision statement.
It is important to put your brand into words, not only for your prospects and clients, but also for yourself and your employees. The following vision statement has a purpose in the branding process and I have included tips on what to include in your vision statement and an example of one (based on my business).
#19. Internet Marketing Tip: Write a vision statement, make it about your ultimate dream
Ask yourself the following questions:
1. What drives you to get up and go to work in the morning?
For some of you, getting up in the morning means going to work and earning a wage to support yourself (and your family). It may be work that you love doing, and then again, it may be work that you do just to survive.
If you are starting a business, you probably have a vision of what that business will mean to you and how it will benefit other people.
2. What GOOD do you want to affect in your world?
Each of us was put on this earth with a gift (or set if gifts) to do one thing better than anyone else. Along the way we have learned (or developed) a set of skills that is different (in some way) than any of our competition. And, most of us visualize ourselves providing products or services that will make the lives of our clients better in some way.
Whether you have a business or are getting ready to start a business, think about what you have to offer and how affect your clients in a GOOD way and write those thoughts down.
3. What ultimate benefits do your products and services deliver?
The product or service that you have to offer must in some way benefit your prospects, otherwise they aren’t going to buy it. Put into words just exactly what those benefits may be.
Below is an example of what I see as my vision statement.
“I understand the struggle that small businesses have getting the word out. My vision is to teach small business owners how to market their business on the internet, helping them level the playing field between big business and their business.”
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