For a long time I thought about the question – What types of posts are appropriate for social networking? I attended a webinar and the answer there was – QUESTIONS, short and simple. I experimented with famous quotations, and that worked. I put up links to other people’s blog posts, and the response was lukewarm. I put up links to my new website content and again, the response was lukewarm. I posted pictures and got a lot better response…same thing with videos.
Today I use all of those social networking options…everyday!
In fact I use all six of these options, then start over and use them again:
1. Quotations work really well in social networking, maybe you already have a book of quotations that you can use, or you can simply go to brainyquote.com, choose quotes by Topic or Author. Copy (Control-C) and Paste (Control-V) wherever you are listing your posts.
2. Questions, you know the kind you ask everyday…Who is your favorite celebrity? What is your favorite holiday? If you could vacation anywhere in the world, money is no object, where would that be? …and so on.
3. Links to your blog. Go to your blog and choose one of your Pages or Posts, click the title, and then highlight the URL in the browser bar and Copy (Control-C).
4. Promote other content you find around the web that you think your friends, followers and connections may be interested in. If you are a real estate agent you might want to go to the Wall Street Journal, go to their Real Estate section and find an article that you think would be of benefit. Copy (Control-C) the URL, then Paste (Control-V) the link along with a short description at wherever you are going to list your Posts.
5. Share pictures… nothing embarrassing, like a picture of your cat. Or, a picture of the function you are attending… a Chamber Meeting, a baseball game, an office meeting, etc. If you are sharing this on Twitter, you will have to save the picture at a third party service…like TwitPic, Flickr, or Picasa.
6. Share videos, either videos you created, or videos you found on YouTube.
After you have given some thought to what you are going to post I recommend that you open up a spreadsheet file and start saving those posts. Like this…
Just keep adding posts until you have enough posts on the spreadsheet to install for a whole week…42 minimum (6 per day), 70 is ideal (10 per day) and 154 maximum (22 per day). And, this is important, make sure that you Posts are not more than 140 characters long… the limit at Twitter.
Along those lines, I want to thank you for taking the time to read this article. If it was interesting and informative – feel free to leave a comment.