It is important to choose keywords that people are actually using to find information in your marketing niche. So start out by writing down 10 keywords that you think people are using to find the type of information you are providing.

For example – Say you are a Realtor in San Francisco CA, here are some sample keywords;

  • Real Estate Agent San Francisco CA
  • Homes for Sale San Francisco
  • Houses for Sale San Francisco
  • Realtor San Francisco CA
  • Ocean View homes San Francisco
  • Short Sales San Francisco
  • Foreclosures San Francisco
  • Homes in downtown San Francisco
  • Lofts in San Francisco
  • Condos in San Francisco

Open a new Google screen and type in your first keyword…

Go ahead and click ENTER, and scroll down to the bottom of the page.Start making a list of these keywords. Repeat this process with your other 9 keywords.

Next it is always a good idea to check out the competition, I use the Chrome app by Wordtracker Scout. For training purposes, I opened up sothebysrealty.com, a high ranking real estate website that popped up on the first page of Google when using the keyword – San Francisco homes for sale.

One more step… find out how much competition you have for each keyword. Copy and paste each keyword into the URL bar. Within seconds you will know how many pages

  • Real Estate Agent San Francisco CA
  • Homes for Sale San Francisco
  • Houses for Sale San Francisco
  • Realtor San Francisco CA
  • Ocean View homes San Francisco
  • Short Sales San Francisco
  • Foreclosures San Francisco
  • Homes in downtown San Francisco
  • Lofts in San Francisco
  • Condos in San Francisco