Increase your website traffic by strategically leveraging keywords with our Internet Marketing Tip advice and tips.
Internet Marketing Tip; Leverage keywords to drive traffic to a website.
Did you know, there is a way you can analyze which keywords people are using to find your business? And, did you know that you can leverage those keywords to drive traffic to your website?
Your paying customers are not random web surfers. They don’t just type in a general keyword; “Realtor”, “nutrition”, “books”… no they generally type in a longer term that is far more targeted than that. For instance:
“Realtor in San Francisco CA”, or “Victorian houses for sale in San Francisco CA”
“Lose weight, stay healthy”, or “healthy way to lose weight fast”
“Political fiction books”, or “best political fiction thriller”
Think in terms of keyword phrases, sometimes known as long-tail keywords. What phrases are your customers using to find you? What phrases should be leading them to you? The simple answer is to find out which keywords are leading your visitors to your website, and then capitalize on that.
There are a couple of ways to find out which keywords are leading visitors to your website:
Internet Marketing Tip: Use Google Ads Keyword Planner to analyze keywords
Start documenting (on your keyword spreadsheet) the keywords that you find here.
Capitalizing on these keywords that are driving traffic to your website AND your competitors websites will help drive new traffic to your business website.
Internet Marketing Tip: Use a Free Keyword Tool to analyze keywords used to access your website.
Google Analytics provides website statistics. It will tell you which keywords people are using to access your website, and what pages they land on, how long they stay at that page, and so on. It is enabled by including a tracking code provided by Google in the template of your website. This way, Google’s indexing bots can see every page of your site and tell you all kinds of information about the traffic you’re receiving on those pages.
Once Google Analytics is set up, it starts tracking visitor activity immediately. For instance, recently I found that there are 3 strong keywords that are driving traffic to one of my websites: “real estate marketing ideas”, “real estate marketing” and “guerrilla marketing ideas”.
Here are some free ways to conduct keyword research:
- Use Google Keyword Planner. Google Keyword Planner is a free tool that allows you to research keywords and see how often they are searched for, as well as their competition level.
- Use Answer The Public. Answer The Public is a free tool that generates a list of questions that people are asking about your topic. This can be a great way to find long-tail keywords that have low competition.
- Use Google Trends. Google Trends is a free tool that shows you how popular a keyword is over time. This can be helpful for identifying seasonal keywords or keywords that are trending.
- Use Ubersuggest. Ubersuggest is a free tool that provides a variety of keyword research data, including search volume, competition, and difficulty.
- Use Moz Keyword Explorer. Moz Keyword Explorer is a free tool that provides a variety of keyword research data, including search volume, competition, and difficulty.
Once you have a list of keywords, you can use a keyword difficulty checker to see how difficult it is to rank for those keywords. You can also use a keyword research tool to see how many other websites are ranking for those keywords.
Once you have a good understanding of your keywords, you can start to create content that is optimized for those keywords. This will help you to improve your website’s ranking in search engines.
Here are some additional tips for conducting keyword research:
- Use a variety of tools. No single keyword research tool is perfect. Use a variety of tools to get a comprehensive view of your keywords.
- Focus on long-tail keywords. Long-tail keywords are more specific and have less competition than short-tail keywords. This makes them easier to rank for.
- Use negative keywords. Negative keywords are words or phrases that you don’t want your website to rank for. This can help to improve your website’s click-through rate.
- Track your results. It’s important to track your keyword research results so that you can see what’s working and what’s not. This will help you to improve your keyword strategy over time.
Can you see the importance of analyzing the keywords your prospects and clients are using to find your website? If you don’t already have a website, now would be a good time to start researching your competition (using alexa.com) to get ideas for the niche keywords.
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