Internet Marketing Tips; A key component to internet marketing success is a clear-cut, carefully crafted meta description. A meta description should state as clearly as possible a summary of your content.
When you type in a keyword into the search bar and the search engines show you the indexed results, the linked line at the top is your page title and underneath that is the meta description. If you add a carefully crafted meta description to your website you will attract the searcher’s attention.
These days metadata does not influence search engine rankings, however, it is still a good practice to include a carefully crafted meta description that includes relevant keywords.
Internet Marketing Tip: Carefully craft a Meta Description Sentence
The carefully crafted meta description can (and should be) also be the first sentence of your Page Content. However, it is not visible on your web page unless you include it in the content. It is, in fact, a short summary of the web page and is usually located at the top of the pages source code in a <meta description> tag. It is not used by the search engines for SEO purposes.
What the carefully crafted meta description is used for is to provide the searcher a short description of the page beneath each indexed result. If a meta description is not included in the source code, then the search engine will choose on its own text from your page, and it may not be the text that you want to be displayed.
NOTE: You can add the Yoast SEO plugin to your WordPress platform website to make adding meta descriptions easy to add to your website.
A carefully crafted meta description should state as clearly as possible, using the page’s keywords, a summary of the page content, in 150 characters including spaces. So take some time and craft that meta description so that it will catch the internet surfers’ attention and result in a click through to your website. Besides the Page Title, the carefully crafted meta description could be the most important content that you write for your website.
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