Setting up a SEO website
Module #2
Module #2. is all about building (or tweaking) an SEO website. You can either add content to an existing website, or build a website to add your content too.
Based on your keyword research results, you are now going to build a website concept around those results. Below you see a sample keyword research conducted for a fictional real estate agent doing business in San Francisco.
Remember, it is recommended that you base your site concept keyword around a keyword with at least 1000 keywords and less than 5,000,000 results
Keywords Results
- San Francisco neighborhood maps 9,900 15,500,000
- map San Francisco neighborhood 9,900 67,600,000
- sellers market San Francisco 720 42,000,000
- San Francisco Real Estate market 1,600 74,300,000
- South San Francisco real estate 1,000 176,000,000
- San Francisco real estate prices 1,000 71,900,000
- houses for sale San Francisco 12,100 27,700,000
- landmarks san francisco 4,400 9,700,000
- San Francisco Mansions 3,600 217,000
- san francisco landmarks 4,400 7,340,000
- bernal heights san francisco 1,900 1,810,000
- tenderloin san francisco 9,900 4,910,000
- glen park san francisco 2,900 3,500,000
- san francisco bernal heights 1,900 2,890,000
- pacific heights san francisco 6,600 3,370,000
- san francisco houses 60,500 134,000,000
- gingerbread house san francisco 590 360,000
- brick house san francisco 1,600 4,600,000
- painted ladies san francisco 3,600 613,000
- painted ladies in san francisco 3,600 2,120,000
- san francisco victorian homes 1,600 665,000
- spreckels mansion 8,100 128,000
- victorian homes san francisco 1,600 3,100,000
- san francisco lofts for sale 880 1,250,000
- haunted houses bay area 1,300 204,000
- haunted houses san francisco 1,000 1,730,000
Build a site plan based on dynamic keywords
Next, take the time to create a site concept outline using the results of your keyword research. Based on the sample keyword research above, I built an outline below, and as you can see, I used niche keywords, and did a little more research to flesh out the online.
Website Outline
Site Concept, or main category – San Francisco Mansions
Keywords Results
I. Victorian Houses San Francisco 1,300 481,000
- bernal heights san francisco 1,900 1,810,000
- glen park san francisco 2,900 3,500,000
- san francisco bernal heights 1,900 2,890,000
- pacific heights san francisco 6,600 3,370,000
II. San Francisco Mansions 3,600 217,000
- Spreckels mansion 8,100 128,000
- Painted Ladies San Francisco 3,600 613,000
- Haas-Lilianthal 110 6,400
- Bourn Mansion 2,400 124,000
- Flood Mansion 320 2,160,000
- Payne Mansion 720 40,800
III. Victorian Houses for Sale 14,800 3,340,000
Once you have the site concept outline, you can start writing articles on each of the keywords.
In my mind, I can see my fictional real estate agent building a website with articles on San Francisco neighborhoods and land-mark mansions, including restaurant reviews, local community events, and shopping availability. Of course, there should always be some sort of Property Search on every page, and I can see walking scores and local school rankings… information that people looking to buy a home in San Francisco would be interested in.
Writing SEO Content
- Every article you write should include the site concept (or main category) keywords at least 2 times per 100 words.
- When getting ready to write articles, pick out the keywords with the best potential to write about first.
- When writing content, use your chosen keywords 3-4 x’s per 100 words; in the title, in the meta description (200 characters max which should also be your first sentence and behind every picture.
- Be careful not to use any word more than 6 times per 100 words
- Every time you use a keyword in the content – convert it to italics, or bold it. Be sure to use Headings 1, 2, & 3.
- KISS – Keep it [the content] Simple Stupid. Simple and plain, almost outline form with bold lettering, heading fonts and bullet points.
- Write short punchy sentences, 8-10 words.
- Keep the paragraphs short, no more than 4 lines. You want to see lots of white space.
- Double space after each paragraph.
- Always install at least one picture, something that tells the reader at a glance what the article is about. Write a keyword description in the Alt Tag, and Image description.
5 Keys to Great Website Content
- The title should grab attention
- The article should be well written & formatted
- Add multimedia content to the website
- Add in-text links to your blog article
- Include a call-to-action in your articles
#1. A Blog Title that Grabs Attention
“The attention economy is not growing, which means that we have to grab the attention that someone else has today.” ~Brent Leary
- A page title is the first impression that you make to your website visitors, so you need to grab their attention.
Blog Title should start with your site concept keyword
- When you did the keyword research, you chose a niche keyword to be your site concept keyword, or main category
- This main category keyword will be in the title of every page of your website
- This site concept keyword is relevant to the content on every page in your website
Blog Title should Include your Page Keyword
- Each page of your website will focus on a specific keyword, a sub-category keyword
- The page keyword should grab the readers attention
- Page keywords should get plenty of global monthly demands, with limited competition
- Page keywords should be relevant to the page content
Keep the Page Title fewer than 70 characters
You have just 70 characters, including spaces to make that first impression;
- Make sure your title is catchy and interesting
- Write an page title that promises actionable information
- Use strong words in your page title that you are an authority
- Do not write a deceptive or confusing page title
Use different page titles for each page
- Readers should be impressed when looking at your page title
- If you craft a page title carefully it will be authoritative, fascinating, & exceptional.
- Keep a spreadsheet with all of your current (and planned) pages
#2. The Blog text should be well written and formatted
- The body of your blog should be well written and formatted in such a manner that it is easy to read.
- Should be a minimum of 250 words, a maximum of 600 words
- Start with an outline; Introduction, Body & Conclusion
- Spend some time proofreading, checking for spelling and grammar errors.
- Ask a friend to review the post before you publish it.
Using Page Keywords
When writing content, use your chosen keywords 3-4 x’s per 100 words;
- In the title
- In the descriptive sentence (140 characters)
- In the headings
- Behind the images
- In the blog content
NOTE: Be careful not to use any keyword more than 6 times per 100 words
Look & Feel of Content
- Keep the content simple and plain, almost
- outline form with bold lettering, heading fonts and bullet points.
- Write short punchy sentences, 8-10 words.
- Keep the paragraphs short, no more than 4 lines. You want to see lots of white space.
- Double space after each paragraph.
- Always install at least one picture, something that tells the reader at a glance what the article is about.
#3. Add multimedia content to the website
You need to add multimedia content to catch interest and keep people coming back. Multimedia can be a range of things. You can add pictures, infographics, videos, podcasts, and presentations.
Everything you put on your website should be relevant to your site concept keyword.
Photos: You do have to be careful that you do not use photos without permission. I recommend that you try Splash or Pexels.
Podcasts: A podcast is a multimedia digital file made available on the Internet for downloading to a portable media player, computer, etc.
Slideshow: A slide show is a presentation of a series of still images, with text and/or images, typically in a prearranged sequence.
Videos: With just a few clicks you can embed a video at your website. You can share a relevant video, either yours or curate one, just remember, the better quality of the video, the more confidence your visitors will have in your brand
#4. Add Hyperlinks to your article
A Hyperlink is a reference to data that the reader can directly follow either by clicking or by hovering, that is followed automatically.
Inline links – An inline link displays remote content without the need for embedding the content. The remote content may be accessed with or without the user selecting the link.
Anchor link – An anchor hyperlink is a link bound to a portion of a document – generally text, though not necessarily. For instance, it may also be a hot area in an image (image map in HTML), a designated, often irregular part of an image. **Source: Wikipedia.com
#5. Include a call-to-action in every article
A call to action, or CTA, is a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel. It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. **Source: Wikipedia.com
Updated 2/25/25