Email marketing is an incredibly powerful and cost-effective promotional tool. It provides predictable results and allows you to use targeted ads without spending much of your budget.
Businesses have made use of email marketing opportunities for decades. Although an aged promotional tool, building a strong and passionate emailing list is valuable for a range of different reasons, helping to attract potential customers and drive conversions.
How to Promote Your Business With Email Marketing
Unlike any other platform, your email subscribers belong to you – you don’t just build a network, you own it. While beneficial in many ways, social media advertisements don’t always reach the full extent of your followers.
Facebook has even been reported to only show a small fraction of published content to followers of business pages. Facebook and all other online platforms withhold the right to change things as they please, while your email marketing efforts are entirely under your control.
It’s also advisable, and more reliable if you work to build a strong mailing list rather than buying one from a list broker. The best way to start is to simply begin asking previous and potential clients if you can have their email address to add to your list.
To avoid fines and penalties, as well as comply with email compliance law, you should always ask for permission before you add people to your list.
Source: crazysmartmarketing.com