Internet Marketing Tip: The first step - conduct a keyword research and document the monthly searches, number of competitors and number of Google indexed results.
In my opinion, keyword research is an art form. It is tedious, time-consuming work that requires lots of patience. It’s important to come to the table with no preconceived ideas as to what your keywords are going to be ahead of time. Be ready to do research.
So how do you conduct keyword research that results in traffic to your website?
First, let’s define Keyword(s)
A keyword is not usually just a single word, but can be 2 or 3 words in a combination that answer the question “What’s the point of this one web page?”
Internet Marketing Tip; Learn how a search engine works.
NOTE: When you do a Google search you aren’t actually searching the web, you are searching Google’s index of the web, or at least as much of it as Google has found.
Google uses software programs called spiders. Spiders start by fetching a few web pages, then they follow the links on those pages to new pages, then fetch the pages they point to. Spiders then follow all the links those pages point to, and so on, until they have indexed a pretty big chunk of the web. These spiders index many billions of pages stored across thousands of machines.
So, when you decide to search for a specific keyword:
- Google’s software searches every indexed page that includes your keywords.
- In many cases, there are hundreds of thousands (sometimes millions…even billions) of pages indexed on the internet with those specific keywords.
Internet Marketing Tip; How to conduct a keyword research
Go to wordstream.com to learn about the ‘8 Best Keyword Research Tools’. I use the free version of WordScout, it is easy to use and has a lot of cool features.
Type in a relevant keyword and click Search. For instance, I choose the Google option in the upper left corner, typed in ‘Marketing Specialist’, and clicked Search.
Internet Marketing Tip: Document keyword research results
First, open up a spreadsheet and start documenting keyword research results
- In the first column type in the keyword
- In the 2nd column type in the Volume (Average Number of Searches in the Last 12 months).
- In the 3rd column type in the Competition (# of competitors, the higher the number, the more competition.)
- In the 4th column type in the Google count of indexed pages with your keyword in the content. It is at the top of the search page, i.e “About 709,000,000 results”.
Finally, go over your spreadsheet and look at all of your keywords looking for a keyword niche… in other words look for keywords with at least 1000 Volume i.e Monthly Demands, limited Competition; under 500,000 indexed pages of competitors results.
Keyword research takes time… sometimes several hours and should result in hundreds of potential keywords that you can use at your website, keywords that will drive traffic to your site. And, the job is never done. You need to revisit this process on a regular basis to see if the keywords you are using are still relevant, and also search for new keywords
Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.