Internet Marketing Tips; At the Sales Funnel top-end your goal is to educate and convert prospects that may eventually purchase products or services.
Simply put, if someone enters your Sales Funnel by opting-in, they have essentially raised their hand up and said – “I am a lead”. From that point forward, you feed these prospects value in the form of interesting and valuable content. Ideally you share content that your prospects can ‘own’, as if they found the missing piece of a puzzle, and they ‘own’ it once they hear it.
#134. Internet Marketing Tip: The top end of the Sales Funnel is not where profits are made.
Think of the Top End Stage as a courtship. Once the prospect has shown interest, you have to court that interest, giving the prospect a reason to want to invest more time learning about your expertise and benefits of what you have to offer. You have to build trust.
In my own personal experience as a prospect, you have to believe that the Marketer has information or expertise that they can’t get anywhere else. In order for a Sales Funnel to be effective, you have to build long-term relationships. You have to honor the people that have trusted you with their emails by providing top notch, compelling, killer content in whatever form that takes; blogs, eBooks, webinars, newsletters, videos, etc.
#135. Internet Marketing Tip: How to create the Sales Funnel top end mechanisms
First you have to drive traffic to your website through various means; blogging, rss feeds, video marketing, pay-per-click advertising, article marketing, press releases, social networking, etc.
Next you have to create FREE content that appeals to your prospects, then you give them an option to opt-in in order to get access to the free offers. There are many types of content that will accomplish this goal; blog subscriptions, newsletter subscriptions, free reports, free guides, free training webinars, free consultations, free eBooks, white paper, audio download, video file, etc.
Again, this content has to be so good that your visitor benefits in some way when they opt-in to your email capture system.
#136. Internet Marketing Tip: Your visitor is asking – “What’s in it for me?”
You might want to appeal to their emotions, what you are offering may be – humorous, shocking, breaking news, controversial topics, educational, David & Goliath type stories, etc.
Now, let’s talk about how you can leverage your internet presence to accomplish this task;
- First and foremost, you should write a blog about your free offer.
- Add a subscribe button in the upper right hand corner.
- Create a widget in your sidebar offering access to your offer.
- Build a ‘micro-community’ at different social networking sites; pages, groups, lists, etc.
- Get involved answering questions at the social networking sites and forums.
Remember to make sure that in order to leverage your internet presence, you have to link back to your website and your free offers.
NOTE: During the Sales Funnel Top End stage, you are also disqualifying those prospects who are not ideally suited for what you have to offer. If they are not interested they will either ignore you, or Unsubscribe.
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