Internet Marketing Tips; The Page Title is a first impression

Internet Marketing Tips; The page title is a first 
impression, craft a page title carefully it will be 
authoritative, fascinating, and exceptional.

You hear over and over about first impressions, and a Page Title is the first impression you make to your potential website visitors. What follows is a number of tips for your page title that will improve your on-site SEO and get your page indexed high in the search engines.

Internet Marketing Tip: Make your most important keyword the site concept keyword

When you did your keyword research, you chose a site concept keyword, hopefully, that is a niche keyword with a significant number of global monthly searches and limited competition. You will use that niche keyword for your main category at your website and use it on every page of your website.

Internet Marketing Tip; Include your page keyword in the page title

Whatever keyword you are focusing on in the particular blog, needs to be relevant to the blog content and should also be in the title. For instance; in this blog title, after the site concept keyword – Internet Marketing Tips – the page keyword is Page Title and to grab attention I added ‘is the first impression’.

Internet Marketing Tip; Keep your page title fewer than 70 characters.

Keeping your page title short (under 70 characters) is important and you need to accomplish a lot of things in your page title;

  • Make sure your title is catchy and interesting
  • Write a page title that promises actionable information
  • Use strong words in your page title that you are an authority
  • And, do not write a deceptive or confusing page title

Readers should be impressed when looking at your page title. If you craft a page title carefully it will be authoritative, fascinating, & exceptional. It should stand out from the 1000’s of other pages on the internet.

Internet Marketing Tip; Use different page titles for each page.

Each of the pages on your website, even if there are hundreds of pages, needs a unique title. It’s always a good idea to keep a spreadsheet with all of your current (and planned) pages listed with the titles that are attached to them, and the keywords used in each page.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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