Internet Marketing Tips; Understanding keywords to promote your business

Internet Marketing Tips; A keyword is the word(s) 
people use to search the internet so choose keywords 
that work for your business to use at website.

In the last keyword research article, we talked about keyword research being the foundation of internet marketing. However, we didn’t talk about what a keyword is and how it works to optimize your internet marketing efforts… so here goes.

Internet Marketing Tip: Use keywords to optimize your marketing content

These days all of us use the internet to research a subject and/or find a product or service provider? A keyword is a word (or phrase) that you type into the search bar to find information on a topic, product, or person you are researching.

People enter keywords into search engines like Google and Bing AND also social networking sites like Facebook, Twitter, and LinkedIn. In fact, more and more consumers are finding businesses online by doing a keyword search.

Keywords will help you take advantage of this consumer habit. If you optimize your website and social networking profiles around the keywords that are relevant to your business, your prospects and clients will have an easier finding you online

Internet Marketing Tip: Choose relevant keywords in the content to promote your business

Relevance is important when choosing keywords to promote your business. Some obscure terms may be easy to rank for, but they might not be relevant to your business. You have to find a balance between relevance and difficulty.

Internet Marketing Tip: Choose keywords that match your business well and optimize your website around those keywords.

Use keywords in the following places:

  • Domain name
  • Website Title
  • Article and blog titles
  • Meta descriptions
  • Written Content (at least 2 times per 100 words)
  • Images Alt Tag
  • Social Networking Profiles
  • Local Marketing
  • Titles & descriptions in Video Marketing

It is difficult to know exactly which keywords will get the most relevant people to find your business, however,  there are ways to determine the popularity and competitiveness of certain keywords.

If you spend some time watching your website analytics, and the analytics of your competitors, you will gain valuable insight into industry trends and the demand for your product or services. You can also test and analyze how effective different keywords are at driving traffic to your site… what pages your visitors are landing on, and which pages they are exiting from.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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