Internet Marketing Tips; Promote and Protect a Brand with Social Networking

Internet Marketing Tips; Social networking provides 
a way to promote and monitor a brand, leveraging 
Facebook, LinkedIn, Twitter, Instagram and Pinterest.

Internet Marketing Tip: Drive traffic to your website on social networks.

Once your website is all set up and you are blogging on a regular basis, it’s time to start driving traffic to your site – leveraging the social networks; primarily Facebook, Instagram, LinkedIn, and Twitter.

Social media provides a way to communicate directly with your prospects, clients, and employees (if you have any). There are a couple of ‘new kids on the block’ – Instagram and Pinterest, however, most businesses need to focus (for now) on the major social networking players; Facebook, Instagram, Twitter, and Linkedin.

An important part of leveraging social networking for business is to keep up with what is going on in your industry, and, monitoring the conversations about your brand.

Internet Marketing Tip: Use Google Alerts to monitor your brand and keep up with industry news.

If you have a Google profile (and all of you should) you can set up multiple Google Alerts to monitor your: brand, products, industry terms, etc.

What happens is simple; every day, whenever and wherever Google finds those specifically chosen keywords, they will deliver a list are news articles, social networking posts, and blogs (with those keywords)  to your inbox – every day!

Use this tool to monitor what people are saying about your brand, and to find content to share with your target market.

Internet Marketing Tip: Use Google Analytics to find out what keywords people are using to find you.

Again, if you have a Google profile, you can set up a Google Analytics account for your website, and grab a piece of code to add to your site code (before the </body>). What it is set up, Google will start providing you with detailed statistics on your website: visitors, landing pages, exit pages, keywords used, traffics sources, etc.

You can use this information to see what type of content is driving traffic to your website. With this information, you can provide more of the types of information that people want.

Internet Marketing Tip: Use Hootsuite to monitor and maintain multiple social networks from one dashboard.

Using this tool not only allows you to schedule your posts to multiple social networking sites, it also sends you a report every week that gives you some valuable insights as to how effective your social networking efforts are, what were your top posts, how many people have LIKED your page (and unliked).

Social networking not only provides you a platform to interact with your target market, it also is a good place to control your brand.

Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below.

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