Email marketing has been around since the early 1990’s and, in fact, predates the internet. Businesses quickly figured out that email was not only an effective way to market products and services, but a more cost-effective method than mass mailing advertisements to residences. Email marketing is an important internet marketing idea.
- 93% of B2B marketers use email to distribute content.
- Active email accounts are expected to hit 5.6 billion by 2019.
- 83 percent of B2B companies use e-newsletters as part of their content marketing program.
- 40 percent of B2B marketers say email newsletters are most critical to their content marketing success.
- It’s estimated that the U.S. will spend over 350 million dollars on email advertising in 2019.
- Mobile opens accounted for 46 percent of all email opens.
- 35% of business professionals check email on a mobile device.
- Apple iPhone is the most popular mobile client for reading emails with 29 percent of all opens occurring on this platform. Gmail is a close runner-up at 27 percent.
- 73 percent of millennials prefer communications from businesses to come via email.
- More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands.
- 99% of consumers check their email every day.
- 80% of business professionals believe that email marketing increases customer retention.
- 59% of respondents say marketing emails influence their purchase decisions.
- The most opened emails relate to hobbies, with an open rate of 27.35 percent.
- >59% of marketers say email is their biggest source of ROI.
- 56% of brands using an emoji in their email subject line had a higher open rate than those that did not.
- Marketers who use segmented campaigns note as much as a 760% increase in revenue.*
Did you know this about email marketing…
Did you know that 98.8% of all messages get delivered, 23% of recipients open the email, and 5-6% click on links back to your website. Compare that you mass mailing advertisements which gets you about a 1-2% return and you know why email is an important marketing idea.
Email Marketing is one-to-one marketing – You can and should tailor your message to the individual recipients. The most successful email marketing campaigns offer a product or service that is related to another item purchased.
Email marketing is database marketing – You can build and manage your customer databases by setting up lists. Do your programming well and you can have your entire email marketing campaign automatically sending the right notices and products for each customer in your database.
Email marketing is permission marketing – Legitimate email marketing is opt-in marketing; the receiver agrees to accept emails from an entity. The goal is to stay in front of your customers, without becoming an unwelcome annoyance. When the receiver is no longer interested – there are large and noticeable ‘unsubscribe’ links.
Email marketing is frequent marketing –It is important to stay in front of your customers on a regularly basis; ‘drip’ frequent emails to your customer base – once a week, once a month, one mailing at a time.
Email marketing is inexpensive – You don’t pay for the number of emails you send out, only the number of email addresses stored in a database. So, whatever the quantity and frequency, your costs are essentially the same. And, a short email costs the same as a long one.
Email marketing is trackable marketing – you can track where your sales come from by tracking referrers in your site statistics. You don’t have to guess where a specific sale came from—you know.
With all that being said, if you don’t consider email marketing to be an important marketing idea, then you need to read this article again.