Internet Marketing Tips: Email Marketing Statistics

Internet Marketing Tips: When marketing with Email 
there are 3 keys - an engaging subject line, mobile 
responsive content, and focused campaigns.

#197. Internet Marketing Tip: Smart marketers are using Email it to engage prospects.

  • Average email volume per business was down 6.3% quarter over quarter in 2012 and 29.7% year over year (not factoring in triggered email sends) which means there is more wiggle room in email marketing(Source: Epsilon)
  • “Mature” subscribers represent members who have been on a list for longer than 3 months. Among these, 51% have engaged in some way in the past 12 months, including 26% who have either opened or clicked recently. (Source: Epsilon)
  • Roughly half of an email list will be active – either opening or clicking on emails, so you don’t have to take it personal when your email don’t get opened. (Source: Epsilon)
  • 8 in 10 people say the marketing emails they receive go mainly into their primary personal email account, displayed alongside their personal emails, good news because the personal email account is more closely monitored. Just 8% have a separate account specifically for receiving marketing emails. (Source: 2012 Blue Kangaroo Survey on Marketing Emails)
  • 84% of respondents use desktops or laptops to access email; however, two-thirds of those under 30 use their smartphones or cell phones to access their email. (Source: Chadwick Martin Bailey, 2012)

#198. Internet Marketing Tip: A great subject line gets more opened more often

  • 64% of people say they open an email because of the subject line. (Source: Chadwick Martin Bailey)
  • Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens. (Source: Adestra July 2012 Report)
  • “Snappy” subject lines of 1-2 words easily performed best in each of the metrics, while those with more than 14 words also performed above average. All other word count groups skewed closely to the average. (Source: Adestra July 2012 Report)
  • For B2B companies, subject lines that contained terms such as “money,” “revenue,” and “profit” perform the highest. (Source: Adestra July 2012 Report)

#199. Internet Marketing Tip: More people are opening email on mobile device.

#200. Internet Marketing Tip: Focused content emails are more likely to get opened.

  • Open rates for triggered emails (autoresponders) hit 49.8% in Q2, jumping 8.5% from 45.9% in Q1 — almost 95% higher than the mass email send rate. (Source: Epsilon)
  • The average click through rate for triggered emails (autoresponders) is more than double the rate for mass emails. (Source: Epsilon)
  • Triggered emails’ (autoresponders) non-bounce rates remained at 95.2% in Q2 2012, only slightly below mass emails’ rate of 95.9%.(Source: Epsilon)

Smart marketers are using Email it to engage prospects and the statistics above make it clear that there are some rules that apply;

  1. The subject line of an email determine whether the email gets opened.
  2. The time has come to create emails that are mobile ready.
  3. Triggered Emails (aka autoresponders) get opened at a much higher rate than regular emails

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