Internet Marketing Tips; Get those Emails Opened

Internet Marketing Tips; There are two aspects of an 
email that determine whether it gets opened by a 
subscriber; the ‘From’ and the ‘Subject’ lines.
Let’s face it, all of us get too many emails, some that we open and some that we don’t.
At least once a day I click the box at the top of the email links, which in turn clicks all of the boxes next to each one of the emails on that page. Then I scroll down the page and unclick the emails that I want to save, and when I get to the bottom of the page I dump every email checked into the trash can.
What is it that triggers my reaction to an email save it and/or read it? There are 4 kinds of emails that I save:
  • A business related email… someone interested in my services and/or products.
  • An expected email, something I look forward to… like a newsletter, an ebook, a video, etc.
  • An email from someone that I admire or am big fan of… want to see what they are up to.
  • Something in the Subject Line attracts my attention… maybe it is amusing, inspiring – even shocking.
Whatever type of email it is, I pay attention to a couple of things; who its from and what’s in the subject line. If those two items don’t grab my attention… the email goes in the trash!

#203. Internet Marketing Tip: Optimize the ‘From’ line

What to Put In Your From Line:

  • Use your company’s strongest branded presence as your from line. This may be your company name, but may include well-known individuals or spokespeople from your company.
  • Use the same from line every time you email to create consistency.
  • Keep it under 22 characters, it will be easier to read across the email platforms and smart phones.
  • Never use a “do not reply” address. It discourages conversation.

#204. Internet Marketing Tip: Optimize the Email Subject Line

The subject line has a couple of jobs:

  • To entice the subscriber to open it
  • To accurately describe the contents in the message

Unfortunately there is no magic formula for writing subject lines that guarantee opens. The subscriber makes a choice to open (or trash) based on; how busy they are, what their expectations are of the content, their past experiences with your brand, and much, much more.

#205. Internet Marketing Tip: Always keep in mind that your visitor is asking – What’s in it for me?”

However, a carefully crafted subject line may sway their decision. If your audience is not opening your marketing emails, you may want re-thing your strategy. People open emails based on “What’s in it for me?”;

  • Will it entertain me?
  • Will it save me money?
  • Will it make me smarter?
  • Or, will it solve a problem?

Answer one those questions in the subject line, add social proof (the name of a client that benefited) or a sense of urgency (deadline or discount) and you have a far better chance of getting your marketing email opened.

As a business you have a lot to offer and it is your emails that bring that news to your subscribers. So it is important that your emails get opened, giving your audience a chance to click through to your website, or opt-in to an Offer. And so it is important that you create emails that get opened by your audience.
Thank you for reading these Internet Marketing Tips. We look forward to your questions and comments, feel free to add your thoughts in the box below. SUBSCRIBE to this website and we’ll email you a newsletter twice a month talking about simple online techniques and the things that may be holding you back from growing your business.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.